May 14 to 15 , 2019

World Trade Center
Mexico City

ACADEMIC PROGRAM

DAY 1 - TUESDAY, MAY 14, 2019
THE PACKAGING AND ITS ROLE AS THE MOST POWERFUL MEANS OF COMMUNICATION OF YOUR PRODUCT
CONFERENCE ROOM TRADE SHOW
SCHEDULE SUBJECT SPEAKER  
8:00 - 9:30 Registro      
9:30 - 9:45 Welcome Words Academic Director  
9:45 - 11:15 rends in the packaging industry in Mexico Hiram Cruz, President of AMEE

Trade show schedule
10:00 a.m. to 7:30 p.m.

Access without cost previous registration of professionals linked to the packaging industry.

11:15 - 12:00 The power of Packaging in Storytelling: A strategy to strengthen ties with consumers. Hernán Braberman, tridimage
12:00 - 12:45 Development of packaging that affects the senses - beyond sight Alejandro  Naveda
12:45- 1:15 PolyOne Success Story  
3:30 - 4:15 Ecodesign 3.0: packaging for the circular economy Marcela Godoy, STGO SLOW
4:15 - 5:00 Circular design strategies for packaging David Freyre, IMASD
5:00 - 5:30 ExxonMobil Success Story  
5:30 - 6:30 Practical Workshop:  Ecodesign 3.0, methodology for sustainable design of packaging  Carola Moya, STGO SLOW
       
DAY 2 - WEDNESDAY, MAY 15, 2019
DISRUPTIVE PACKAGING IN THE DIGITAL ERA  
CONFERENCE ROOM TRADE SHOW
SCHEDULE SUBJECT SPEAKER  
8:00 - 10:00 Registro      
10:00 - 10:45 Disruptive packaging design in the era of the circular economy TBD

Trade show schedule
10:00 a.m. to 7:30 p.m.

Access without cost previous registration of professionals linked to the packaging industry.

10:45 - 11:30 "I've seen the future of packaging and it's called Augmented Reality" Hernán Braberman, tridimage
11:30 - 12:15 TBD TBD
12:15- 12:45 UBE Success Story  
3:00 - 3:45 How does Industry 4.0 transform the demands of consumer goods industry? Victor Tamayo
3:45 - 4:15 Clariant Success Story  
4:15 - 5:15 Panel: Closing gaps in innovation and technology for application of artificial intelligence in packaging David Freyre, IMASD, Hernán Braberman and Victor Tamayo
5:15 - 6:30 Workshop: Digital revolution in packaging design. David Freyre, IMASD
6:30 - 8:00 Closing
   

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