International expert in science-based design and innovation of packaging.
Professor of the International School of Economic and Administrative Sciences of the Universidad de La Sabana, Bogota, Colombia.
Collaborator of the Center for Multisensory Marketing of the BI Norwegian Business School.
His interest has been focused on bringing the results of his scientific research to the real world.
Alejandro has led successful packaging development projects at more than 40 multinational corporations in the United States, Mexico, Colombia, Peru and the United Kingdom.
Alejandro has been a lecturer and has presented the results of his scientific research on consumer behavior in relation to packaging in prestigious forums worldwide such as TEDx Oxford, TEDx VillaCampestre, Hack the senses (Wellcome Trust and Google), European Society for Opinion and Market Research ESOMAR, Pangborn Sensory Science Symposium and The Royal Institution.
Expert in the design of methodologies focused on predicting consumer behavior, measuring the impact of the product / packaging, and increasing the return on investment.
He is cofounder and CEO of Neurosketch, a progressive and visionary firm dedicated to meeting with customers the challenges of innovation, and developing powerful sensory and emotional experiences for packaging / products.