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General Director of Asociación Mexicana de Envases y Embalajes, AMEE.

Hiram Cruz is a professional with more than 20 years of experience in the packaging sector. He was Director of Economic Studies at AMEE from 1997 to 2007. Director of Asociación Técnica Mexicana de Flexografía from 2007 to 2008 and Manager of New Business Development at SICPA México from 2008 to 2012, a company dedicated to developing inks and integral security solutions. From October 2012 to date, he is the General Director of AMEE.

Among its various achievements is the development of the statistical publication Anuario Estadístico de la Industria del Envase y Embalaje, and the development of different market studies related to materials for packaging and distribution of goods along the value chain.

Hiram Cruz has led multiple activities related to standardization, packaging for export, and product logistics in México, as well as some activities related to the environmental impact of the packaging industry.

He is a consultant and professor in packaging technologies. Among his studies is a Diploma in Packaging from Universidad Iberoamericana, a Diploma in Exports from BANCOMEXT  and a degree in Business Economics from Universidad Anáhuac del Sur, México.